Why are dealers such a rip off


nz05gt

GT Owner
Apr 28, 2006
380
taupo new zealand
Chip/DBK if you think this is inapropriate please delete.
I can't understand how you can make a deal with a salesman [can't deal direct with manager] and then they will come back and say that the sales manager or owner says he can get more or wants more Is this how the US dealers actualy work or are there some that actually think its good to do not ripoff the client
just interested in you comments.
It never used to be this hard to buy a damn car:frown
Cheers
Neil
NZ05GT
 

BlackICE

GT Owner
Nov 2, 2005
1,416
SF Bay Area in California
Chip used to a dealer and would give the best answer.

IMO until you have a legally binding contract don't assume anything!

And in your case being from out of the country, enforcing a contract is more difficult and costly.

Bony (RIP) had a legally binding contract to buy a FGT and had to spend more than 20K to enforce it in a US Federal court. :ack
 

nota4re

GT Owner
Mark IV Lifetime
Le Mans 2010 Supporter
Feb 15, 2006
4,176
There's a lot of questionable dealers out there and it seems they are out numbering the good ones! In our searches for the LS's, I spoke to reps from a couple of dozen dealerships. Certainly affirms my opinion that there is more bad than good. Sorry you are experiencing this, Neil. By the way, if it is by chance on the LS and the deal has fallen through, I can hook you up with Chip's buddy who will lock you in at $5K over MSRP. Just let me know. (Car is supposed to be a July build.)
 

nz05gt

GT Owner
Apr 28, 2006
380
taupo new zealand
There's a lot of questionable dealers out there and it seems they are out numbering the good ones! In our searches for the LS's, I spoke to reps from a couple of dozen dealerships. Certainly affirms my opinion that there is more bad than good. Sorry you are experiencing this, Neil. By the way, if it is by chance on the LS and the deal has fallen through, I can hook you up with Chip's buddy who will lock you in at $5K over MSRP. Just let me know. (Car is supposed to be a July build.)
I may just take you up on that I'm still working on this deal,and July would not be a problem as the 302s thats coming may be sometime in august so shipping 2 at once is cheaper
thanks
Neil
 

2112

Blue/white 06'
Mark II Lifetime
Some dealers don't know you can shear sheep over and over but cut them only once.
 

gtjoey

Keep Smiling - GT Owner
Mark IV Lifetime
Oct 14, 2005
3,454
I may just take you up on that I'm still working on this deal,and July would not be a problem as the 302s thats coming may be sometime in august so shipping 2 at once is cheaper
thanks
Neil
Neil......long time my friend.....so your issue is a NEW Mustang?, seems alot of us have brought this up? It shows though in their new consumer reports with a huge drop in quality and dealer LISTENING......I LOVE FORD, But after my wifes Honda deal.........its gonna be a long time.........sorry to hear what a lot of people are saying...Its a buyers market , the dealers are dying but somehow they still jerk around, even the euro's but not as bad as the big 3.....gtjoey1314
 

MAD IN NC

Proud Owner/ BOD blah bla
Mark IV Lifetime
Feb 14, 2006
4,211
North Carolina
Neil......long time my friend.....so your issue is a NEW Mustang?, seems alot of us have brought this up? It shows though in their new consumer reports with a huge drop in quality and dealer LISTENING......I LOVE FORD, But after my wifes Honda deal.........its gonna be a long time.........sorry to hear what a lot of people are saying...Its a buyers market , the dealers are dying but somehow they still jerk around, even the euro's but not as bad as the big 3.....gtjoey1314

Yo Neil..... Long time. Good luck... and somebody please tell me what Joey said...

BTW - I CANT WAIT FOR THE AROUND THE WORLD IN 80 DAYS POSTINGS GUMBA!
 

Triheart7

GT Owner
Mark IV Lifetime
Apr 3, 2007
2,576
Northern California
Hi Neil,

That dealership that you checked out the Laguna Secca Boss Mustang is an example of a dealer who is primarily interested in making money, and not really a car guy. Other Dealers such as Dave Hellenge in Sacramento, is a big car guy and is fair in his fees and does not do crazy mark ups!
 

Chris A.

GT #32
Mark II Lifetime
Feb 6, 2007
1,233
Ortega Mountain, CA
and somebody please tell me what Joey said...

Perhaps this link might come in handy http://mybigmonkey.com/gibberish/
 

canuck

GT Owner
Mar 4, 2006
280
The dealership purchasing process is made to grind on you.
My dad once said this is what these people do day in and day out and it is their living. The number of cars you buy compared to what they sell eclipses your abilities compared to theirs in the "game". If they know you want the car that bad and refuse to accept your reasonable offer the best thing is to show them your behind fading away or you will be getting it in your behind.
 

Kingman

GT Owner
Mark II Lifetime
Aug 11, 2006
4,072
Surf City, USA
After making your presence known to the sales manager and laying out the deal you want, they will attempt to bring you back to a salemen's desk and wear you down as stated above. That is when you walk out and call the SM back while driving away telling him - 'I can't believe you just let me walk out'.

I don't let them play their game. I play mine.

I have always received the deal I wanted in the first place. Refuse to deal with anybody but the SM.
 

PILOTJPW1

GT Owner
Mark IV Lifetime
Sep 22, 2005
908
Maryland
Here we go again.

Please post your profession. So I may assume and bash at will.
 

nz05gt

GT Owner
Apr 28, 2006
380
taupo new zealand
Here we go again.

Please post your profession. So I may assume and bash at will.

National service manager is my profession
 

gtjoey

Keep Smiling - GT Owner
Mark IV Lifetime
Oct 14, 2005
3,454
Yo Neil..... Long time. Good luck... and somebody please tell me what Joey said...

BTW - I CANT WAIT FOR THE AROUND THE WORLD IN 80 DAYS POSTINGS GUMBA!
Hey babe, if im going to Amelia Island next march, you in for steaks along the way?:thumbsup
Was trying to be discreet Neil is part of a purchasing group who has VERY SUCCESSFUL FORD RACE DRIVERS IN HIS GROUP. You would think there would be a person to cater to these guys , a Steve Denmbi of the Gt's at the time.....
I think thats what Neil means, Ive heard this from a couple of people that wanted to buy a New mustang 302/Laguna Seca......
Its a great car, but you have to cater to a guy spending this kind of money...Yes 60 +grand today is alot of money...
There is alot of competition from ALL manufacturers...
After a total culture shock of purchasing a HONDA PILOT....its easy to understand what Neil means........
This isnt a Ford culture thing only , but the SMALL THREE are worse than most....I dont want to start a whirl wind, just my opinion...GTJOEY1314:thumbsup
 

ChipBeck

GT Owner
Staff member
Mark IV Lifetime
Le Mans 2010 Supporter
Feb 13, 2006
5,769
Scottsdale, Arizona
How dealers actually work.

Chip/DBK,
If you think this is inappropriate please delete. I can't understand how you can make a deal with a salesman [can't deal direct with manager] and then they will come back and say that the sales manager or owner says he can get more or wants more. Is this how the US dealers actually work or are there some that actually think it's good to not ripoff the client. Just interested in you comments. It never used to be this hard to buy a damn car. :frown

Cheers,
Neil

Neil,

1. You can deal direct with a manager at just about any dealership. I do it all the time. For example, if my sister wants a Mercedes I call a couple dealerships that sell them and ask to speak to the fleet manager. I identify myself and ask the manager how much over invoice he would charge me for a XX series. I require a photo copy of the invoice. The price may or may not be different if I'm willing to order and wait. Any fleet manager is happy to sell cars one at a time BUT.....he does not have time to waltz you all over the lot looking at cars for hours, going on multiple test drives, spend 30 minutes taking your credit application, and then having you go home and "think about it" after he wasted two hours.

2. It's not hard to buy any car. The price is on the window sticker. Pay it and drive away. If you pay full list price the dealer will only make 7 to 10%. Probably the lowest percentage markup on any thing you'll buy all month and that's if you pay full list. Buy a new shirt or pair of shoes and you'll pay a 100% markup and the dealer will not negotiate or take your old shirt in on trade. If it's a very limited production car like the Boss 302 where demand greatly exceeds supply, the dealer may charge more than list. The vast majority of new cars are sold for well under list price.

3. Sales people are necessary because most auto transactions are very time consuming, require trade appraisals, credit applications, test drives, funds verification, etc and add to that fickle customers, 90+% of whom never make decisions in their daily lives and are afraid to make one buying a car.

4. If you choose to deal with a sales person you should know up front that you will need to pay for his services and that he does not own the cars he is selling so he must get any deal OK'd. It's no different than buying a house. You can't "make a deal" with your real estate agent and then be pissed because the home owner does not accept it.

5. What really bothers me is the notion that any new car deal, even at list price, is a "ripoff of the client". The new car business is one of the most competitive and toughest ways to try and make a living. The ONLY car companies that allow most of their dealers to make money selling new cars after paying flooring, commissions, inventory, maintenance, and other costs are Honda, Toyota, and Mercedes. My new car department lost money EVERY YEAR FOR 20 STRAIGHT YEARS!!! I had GMC, Pontiac, KIA, and Lotus franchises. Dealerships need to cover that loss with service, body shop, parts, used car sales, and finance & insurance business. Most dealerships struggle to make 1% on total sales every year. The real studs with the best franchises might make 2%. Ripoff my ass.

We buy an Apple Powerbook and Apple makes 50% and that's fine. We buy a candy bar and the store makes 125% and that's fine. We buy a new house and the builder makes 20% and that's fine. We go out to dinner and our favorite restaurant makes 80% and we leave a 20% tip and that's fine. BUT THEN.....we buy a new car burning several hours of dealership personnel time and the dealer makes 6% and that dealer is a f**king ripoff who doesn't give a damn about his customers and the whole car business is filled with a**holes!!!

The reason that people are fine paying 50 to 200% markups on many purchases but are pissed off about a 6% markup on a car is because car dealers must negotiate and dealers of most other products have fixed prices. Negotiating on cars is necessary because trade ins and financing are often involved. Most people think cars are marked up 20 to 40%, the actual markup at list is about 5% on small cars and 10% on big cars. A lot of people are afraid they will pay more than the next guy so they make offers that are 10 or 20% below the dealers cost and when the deal does not get approved and management makes a counter offer, he's a greedy rip off artist.

Let me give you a little insight into how difficult it is to sell cars. Only 1/3 of customers today have good credit and a reasonable down payment. 2/3rds of the public require "special financing" for bandits who don't pay their bills regularly and/or have little or no money to put down. 50% of car deals never get delivered because financing can't be found. Customers pass bad checks, lie about mileage on their trades, lie about clear titles, some just want to joyride in a new car, and whole families come in every weekend just to feed on the free hot dogs and soda. Everybody comes in with a chip on their shoulder and a bad attitude expecting "the big ripoff".

My biggest frustration as a dealer who really tried to make it a good experience was getting beat in total sales by very high pressure dealers. Customers would come in and tell me all the time what a lousy experience they had buying a new car at my competitor's dealership BUT THAT'S WHERE THEY BOUGHT. They would tell me that we were much nicer at Beck Pontiac-GMC, but they responded to the high pressure at Showcase Pontiac-GMC and bought there.

So most customers reward dealers who they feel treated them poorly by buying a car from them and then they bitch about the experience. Ah...OK.

So here's my summary. If you know what you want and will sell your own trade, call the fleet manager and get a price. Don't waste his time. If you require a lot of time, assistance, and hand holding (which most average customers do today), you'll need a sales person and you'll have to pay for it just as you need to pay for a waiter or a real estate agent. But no matter how you buy a new car, even if you pay full list price, it will be the lowest percentage markup on just about anything you buy all year. Compared to the absurdly low markup on a new car, everything else you buy is a "big ripoff" and that car is the best deal you have made in a long time.

Chip Beck

Former Auto Dealer (who got tired of the carping about 6% car markups and now enjoys selling you sodas and car washes at a 300% markup at my Chevron and you are happy to pay it!! Cheers.)
 
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BlackICE

GT Owner
Nov 2, 2005
1,416
SF Bay Area in California
Nice post Chip.

Gasoline has a very low markup, but the soda, beer, etc have more.

Kind of like the car business where the cars have low markup, but service and parts have better margins.
 
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Indy GT

Yea, I got one...too
Mark IV Lifetime
Jan 14, 2006
2,526
Greenwood, IN
Another great post Chip. And long overdue as our Forum membership has many new faces I am sure.

For those new to our Forum and wish to read another of Chip's literary treatises, I suggest you search out his comments on gasoline. Another of his favorite topics and one which he also has depth of experience.
 

nz05gt

GT Owner
Apr 28, 2006
380
taupo new zealand
Chip
I think you miss under stood me .I have no problem with the price I was about to pay.[which was over MSRP].It was the fact that you make a deal with one person then somebody changes the rules because they want more money, because I was ready to pay for it.Maybe I should not have said ripoffs.
Sorry for stiring up a hornets nest
Neil
 

ChipBeck

GT Owner
Staff member
Mark IV Lifetime
Le Mans 2010 Supporter
Feb 13, 2006
5,769
Scottsdale, Arizona
Gasoline Dynamics

Another great post Chip. And long overdue as our Forum membership has many new faces I am sure.

For those new to our Forum and wish to read another of Chip's literary treatises, I suggest you search out his comments on gasoline. Another of his favorite topics and one which he also has depth of experience.

Bill,

I had almost forgot about that post. Here is a little history about that write up. I have a severe dystonia in my right hand that makes it difficult for me to type, so I bought some voice recognition software called "Dragon Naturally Speaking" and wrote that treatise on gasoline prices while learning to use it. I put it up on the Ford GT Forum and it caused a stir, getting cut and pasted on hundreds of web sites as it spread all over the country. A copy of it found it's way to Chevron Oil Companies top management and they distributed copies of it to their management employees nation wide. Many radio talk show hosts quoted parts of it including Rush Limbaugh who recited a section of it almost word for word on his show (he did not credit me). In any event, I studied Managerial Economics in graduate school and love the subject. My entire life has been spent in the automobile, aviation, and gasoline businesses. For those who have not read it, I've copied it below.

Chip
_________________________________________________________________________


“The real reasons for higher than necessary gasoline prices and regional shortages.”

By Chip Beck

This article is long, but if you take the time to read it, perhaps a few things will come to light.

I have read and I have on good authority that one out of four Americans today is functionally illiterate, this means that they cannot read and comprehend a daily newspaper. Worse than that, approximately 50% of all adult Americans are numerically illiterate, meaning they cannot add, subtract, multiply, and divide three digit numbers using a sheet of paper and a pencil. It has also become abundantly clear that at least 95% of adult Americans are economically illiterate. The current national furor over high gasoline prices, with accusations by politicians and citizens alike of conspiracies and gouging by oil companies in collusion with one another are evidence of this. As I have on this forum in the past, I feel compelled here to point out a few basic economic principles, along with a few facts for you to ponder. Fact number one, current oil company profits on a gallon of gas at three dollars per gallon are currently 9% or about $.27 per gallon. Of that $.27, approximately 40% is taken by the government in taxes before the remaining 60% is distributed to shareholders. Thus the after-tax profit distributed to the tens of millions of Americans who own oil company stocks is about $.16 per gallon. There are no greedy oil company owners colluding with one another to gouge American citizens, only shareholders like you and me, our pension funds, our IRAs, and our investment portfolios. The largest American oil company is Exxon Mobil; they are the fifth largest oil company in the world and control less than 5% of the world oil market. The top three US oil companies combined control less than 10% of the world oil market. This is hardly a market dominating monopoly.

Large markets are more efficient than small markets. Any governmental regulation that inhibits the free flow of products or its production will result in either higher prices, product shortages, or both. Essential products like gasoline without readily available substitutes are by definition, inelastic, meaning that large increases in price will have only a small effect upon consumption. Nonessential products with readily available substitutes like apple juice are by definition, elastic, meaning that even small increases in price will have a large effect upon consumption.

Most products including automobiles and gasoline are assembled from multiple components as well as requiring numerous processes to produce the finished product. Any shortage of an essential component or any bottleneck in the manufacturing process will limit total production to the number that may be produced by what ever item is in shortest supply. It matters not a whit how abundant the other components or manufacturing processes are, nor does it matter what the bottleneck is. All that matters is that a bottleneck exists. The six speed transmission in the 2007 Ford Shelby GT500 Mustang is an example of such a bottleneck. Despite enormous demand for the Shelby version, Mustang sales were down 19% that year, the cars were available in large numbers, and Ford Motor Co. would obviously have liked to sell them. But because only 10,000 of the six speed transmissions necessary to build a Shelby GT500 were available to Ford that year, total production (and Shelby sales) were limited to 10,000.

I have not seen in any publication, nor have I heard on any newscasts the actual reason for today's high gasoline prices. There is a reason why gasoline is about $.50 to $.75 per gallon more expensive today than it should be given today's price of oil. And though the reason is not obvious or even readily apparent to those outside the gas & oil business, neither is it particularly difficult to explain or to understand. So here you go.

Up until the 1970s in the United States gasoline was essentially a commodity. Produced in over 150 refineries nationwide gasoline was piped or trucked wherever it was needed. A production disruption or breakdown in any one refinery affected less than 1% of the national supply. The vacuum created by one plant's production stoppage was immediately filled by product flowing in from other areas drawn to the affected region by temporarily higher prices. Much like the scooping of a bucket of water out of the surface of a lake is immediately filled by water rushing in from the rest of the lake, the force of Adam Smith's "invisible hand" sent gasoline quickly and efficiently where ever it was needed. Prices were essentially equal, coast to coast. But in the late 1970s, government and its well meaning yet isolated and economically ignorant bureaucrats got involved. First was the State of California deciding that it needed its own special blend of gasoline. Next high altitude areas decided a special blend would be better for them too. State after state and county after county decided to dictate special fuel blends for their communities as well. Four years ago the number of refineries in the United States had shrunk to about 100 due to environmental regulations and government mandates. At the same time, the total number of regular unleaded gasoline blends had reached the absurd number of 165.

My home here in Scottsdale, Arizona is in the middle of Maricopa County. The Maricopa County Board of Supervisors in their infinite wisdom dictated a blend of regular unleaded gasoline that was not sold or used any other place in the world. This, despite the fact that the entire state of Arizona does not contain a single refinery. Therefore our own little special blend needed to be piped in from Texas or California where it was produced in a total of three refineries. No other blend of unleaded gasoline could legally be sold in Maricopa County. The results of this folly to anyone with even a rudimentary understanding of economics were predictably disastrous. A production disruption at any one of the three refineries producing our boutique blend immediately cut off one third of Maricopa County’s fuel supply. This was brought into sharp focus by the bursting of the Kinder-Morgan pipeline from Texas into Maricopa County two years ago bringing the Valley of the Sun to it's knees for two weeks. While I sat in my Chevron station out of fuel and out of business for four straight days, gasoline was plentiful just 25 miles away and in every other county of Arizona. But I was not allowed to pick up the phone and have a tanker deliver it to me as selling a non-Maricopa County blend fuel would result in fines exceeding $100,000, and most likely jail time as well. Our fuel supply is no longer a lake with Adam Smith's invisible hand sending gasoline quickly and efficiently where it is needed. Blend requirements have turned it into an ice cube tray with solid walls blocking the flow of fuel from the rest of the full tray into the cube that is presently dry. Our Democrat Governor Janet Napolitano, a hard-core liberal and an economic idiot, could have solved this problem with the stroke of a pen, exercising an executive order temporarily eliminating Maricopa Counties fuel blend requirement. Instead of taking this simple step to help all Arizonans, she dithered and did what all good liberals would do, she used this shortage and the hardship created by it to demonize gas station operators like me, my suppliers including Chevron, and to score political points for herself by taking cheap shots at the entire gas and oil industry.

The United States of America has taken a huge step backwards in both the production and distribution of gasoline because of these blend requirements. And it gets even worse as twice a year most municipalities switch from a summer blend to a winter blend and then back to their summer blend. As government regulatory agencies insist on testing these blends in the field at tank farms, each blend changeover results in a draw down of existing fuel stocks to critical levels. That done, it takes a while before the new blend can be shipped or piped in sufficient quantities to restock tank farms all across the country. Instead of just producing fuel 24 hours a day seven days a week, refineries must now constantly gauge individual markets and do their best to estimate how much fuel will be needed, and therefore produced for each little cube in the tray. A miscalculation by refiners or a change in demand of any market results in either a glut or shortage that cannot be shipped to or from another market because fuel produced for one market cannot legally be sold in another market. Instead of the lake we used to have with 150 streams of product flowing into it immediately assessable nationwide we now have this ice cube tray of small individual cubicles, each filled by just a couple refineries. Where a production disruption at an individual refinery used to be invisible to the American public because of its small effect on the total supply, now a production disruption at an individual refinery creates a crisis, eliminating 30% and sometimes as much as 50% of the fuel available for sale in that market. This has led to huge differences in the cost of gasoline from one market to another. And when a production difficulty arises such as a refinery fire is not uncommon for the price of gas in that affected market to spike up more than a dollar a gallon.

Let me add that every single time a refinery needs to change from one blend to another, that refinery needs to be shut down in order for the change to take effect. These constant shutdowns and start ups are eliminating as much as 20% of the capacity of each refinery and adding enormously to the cost of operating that facility. These blend requirements are adding $.50 to $.75 to the cost of each gallon of gasoline that we purchase. In addition to this, taxes at both the federal, state, and local levels totaled nearly $.60 per gallon. After-tax profits to shareholders of oil companies on the sale of a $3 gallon of gasoline will total about $.16. Even if oil companies eliminated 100% of their before tax profit that would only amount to $.27 per gallon. Oh, let me mention that the oil companies have to do 100% of the work to find, transport, refine, and deliver our fuel supply. Our government on the other hand, does none of the work, yet gouges American citizens to the tune of approximately $.60 cents per gallon in direct taxes, plus income tax of approximately $.11 per gallon on distributed oil company profits, plus between $.50 and $.75 per gallon in mandated regulatory costs. Clearly there is some gouging going on by local and state governments that rip our heads off to the tune of over one dollar per gallon! These same economic nitwits tell us that the .16 cent after-tax profit on the Exxon Mobil stock in your IRA is unconscionable!! All of this is possible of course because we run our public school system not for the benefit of our children, but instead for the benefit of the NEA teachers union and their cash campaign contributions to the Democratic Party. The laws of economics are as certain as the law of gravity. Yet economics is not being taught in public schools today. This economic illiteracy combined with the misinformation spewed at us daily by our left wing agenda driven mainstream press has public anger directed at the wrong culprit.

We have taken the world's largest and most efficient market for gasoline and turned it into over 100 little tiny inefficient markets. We have taken the world's best gasoline distribution system and made it irrelevant by making it illegal to ship fuel from its intended market into another market where it is needed. And worst of all, we have not built a new fuel refinery in the United States in over 30 years. Many oil companies have tried yet it is virtually impossible to obtain all of the permits necessary to build one as environmental groups sue time and time again to stop construction and left wing Liberal Democrat appointed judges grant these environmental wackos endless impact studies that stop construction. We have permanently closed down about one third of the refineries that existed 30 years ago however because governmental regulatory requirements have made it impossible to keep them operating profitably. Our current refineries are operating at very close to their maximum capacity. But this is not sufficient as we now need to import 14% of our refined gasoline. The United States of America, the greatest economic power on earth, is incapable of refining its own gasoline supply because we have willingly crippled ourselves with suicidal environmental restrictions. Shipping crude oil is relatively safe as it is fairly inert and not very combustible. Shipping refined gasoline is tricky and dangerous as it gives off explosive fumes and is extremely flammable. We are playing national Russian roulette with our own energy security. We have very little room for error and with our expanding population and economy we are nearing a crisis point. As 20% of our refining capacity has been eliminated through shutdowns and start ups required by continual blend changes, refinery capacity is the bottleneck. Until the United States deals with this issue, and it is not going to deal with it, our gasoline supply will remain restricted and prices will remain high regardless of the price of oil.

These are the real reasons for our fuel prices being higher today than they should be given the price of oil. What baffles me is that President Bush was willing to take the political hit for those high fuel prices yet did not even make an attempt to explain it to the American people. I know President Bush understood that problem because after hurricane Katrina he immediately issued an executive order suspending all fuel blend requirements nationwide. He knew that without taking this decisive action there is no way that America's remaining undamaged fuel refineries could keep up with demand.

Ahhh, I'm sure there's a big environmental payoff for all of the economic pain that these blend requirements have imposed upon us right?? The air is certainly much cleaner than it would be if we all used the same blend, right?? We now have the answer to that question. For about two months after Katrina all gasoline sold in the United States was essentially the same blend. There was no detectable difference in air quality during this time. No detectable benefit for the incredible expense incurred in brewing up 165 different blends of gasoline!!! Yet as soon as refineries came back online these ridiculous blend requirements were put back in place.

And that is where we stand today. This post has been quite lengthy, both for you to read and for me to write. I hope the payoff for those of you patient enough to slog your way through it has been a better understanding of the economics involved, fuel production and its current price, and the real problem and its solution. Cheers.

Chip Beck
 
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david b

GT Owner
Jun 10, 2010
343
cleveland ohio
Neil,

1. You can deal direct with a manager at just about any dealership. I do it all the time. For example, if my sister wants a Mercedes I call a couple dealerships that sell them and ask to speak to the fleet manager. I identify myself and ask the manager how much over invoice he would charge me for a XX series. I require a photo copy of the invoice. The price may or may not be different if I'm willing to order and wait. Any fleet manager is happy to sell cars one at a time BUT.....he does not have time to waltz you all over the lot looking at cars for hours, going on multiple test drives, spend 30 minutes taking your credit application, and then having you go home and "think about it" after he wasted two hours.

2. It's not hard to buy any car. The price is on the window sticker. Pay it and drive away. If you pay full list price the dealer will only make 7 to 10%. Probably the lowest percentage markup on any thing you'll buy all month and that's if you pay full list. Buy a new shirt or pair of shoes and you'll pay a 100% markup and the dealer will not negotiate or take your old shirt in on trade. If it's a very limited production car like the Boss 302 where demand greatly exceeds supply, the dealer may charge more than list. The vast majority of new cars are sold for well under list price.

3. Sales people are necessary because most auto transactions are very time consuming, require trade appraisals, credit applications, test drives, funds verification, etc and add to that fickle customers, 90+% of whom never make decisions in their daily lives and are afraid to make one buying a car.

4. If you choose to deal with a sales person you should know up front that you will need to pay for his services and that he does not own the cars he is selling so he must get any deal OK'd. It's no different than buying a house. You can't "make a deal" with your real estate agent and then be pissed because the home owner does not accept it.

5. What really bothers me is the notion that any new car deal, even at list price, is a "ripoff of the client". The new car business is one of the most competitive and toughest ways to try and make a living. The ONLY car companies that allow most of their dealers to make money selling new cars after paying flooring, commissions, inventory, maintenance, and other costs are Honda, Toyota, and Mercedes. My new car department lost money EVERY YEAR FOR 20 STRAIGHT YEARS!!! I had GMC, Pontiac, KIA, and Lotus franchises. Dealerships need to cover that loss with service, body shop, parts, used car sales, and finance & insurance business. Most dealerships struggle to make 1% on total sales every year. The real studs with the best franchises might make 2%. Ripoff my ass.

We buy an Apple Powerbook and Apple makes 50% and that's fine. We buy a candy bar and the store makes 125% and that's fine. We buy a new house and the builder makes 20% and that's fine. We go out to dinner and our favorite restaurant makes 80% and we leave a 20% tip and that's fine. BUT THEN.....we buy a new car burning several hours of dealership personnel time and the dealer makes 6% and that dealer is a f**king ripoff who doesn't give a damn about his customers and the whole car business is filled with a**holes!!!

The reason that people are fine paying 50 to 200% markups on many purchases but are pissed off about a 6% markup on a car is because car dealers must negotiate and dealers of most other products have fixed prices. Negotiating on cars is necessary because trade ins and financing are often involved. Most people think cars are marked up 20 to 40%, the actual markup at list is about 5% on small cars and 10% on big cars. A lot of people are afraid they will pay more than the next guy so they make offers that are 10 or 20% below the dealers cost and when the deal does not get approved and management makes a counter offer, he's a greedy rip off artist.

Let me give you a little insight into how difficult it is to sell cars. Only 1/3 of customers today have good credit and a reasonable down payment. 2/3rds of the public require "special financing" for bandits who don't pay their bills regularly and/or have little or no money to put down. 50% of car deals never get delivered because financing can't be found. Customers pass bad checks, lie about mileage on their trades, lie about clear titles, some just want to joyride in a new car, and whole families come in every weekend just to feed on the free hot dogs and soda. Everybody comes in with a chip on their shoulder and a bad attitude expecting "the big ripoff".

My biggest frustration as a dealer who really tried to make it a good experience was getting beat in total sales by very high pressure dealers. Customers would come in and tell me all the time what a lousy experience they had buying a new car at my competitor's dealership BUT THAT'S WHERE THEY BOUGHT. They would tell me that we were much nicer at Beck Pontiac-GMC, but they responded to the high pressure at Showcase Pontiac-GMC and bought there.

So most customers reward dealers who they feel treated them poorly by buying a car from them and then they bitch about the experience. Ah...OK.

So here's my summary. If you know what you want and will sell your own trade, call the fleet manager and get a price. Don't waste his time. If you require a lot of time, assistance, and hand holding (which most average customers do today), you'll need a sales person and you'll have to pay for it just as you need to pay for a waiter or a real estate agent. But no matter how you buy a new car, even if you pay full list price, it will be the lowest percentage markup on just about anything you buy all year. Compared to the absurdly low markup on a new car, everything else you buy is a "big ripoff" and that car is the best deal you have made in a long time.

Chip Beck

Former Auto Dealer (who got tired of the carping about 6% car markups and now enjoys selling you sodas and car washes at a 300% markup at my Chevron and you are happy to pay it!! Cheers.)


Car dealers have earned their reputations over the years. The public didnt wake up one day and say, hey we are going to hate car dealers. All of the "value add and hand holding" that goes on at dealers must not be worth it to customers. Perception is reality and the reality is that in general the public doesnt trust the car buying process at dealers and over the years more dealers than not have earned that reputation through practice.

As far as markup, maybe not at the dealer level, but absolutely at the corporate level. There is a ton of markup at capacity for the auto companies, can you say UNION!!!

Go into a apple store. People know there is markup and they walk out of the store excited, happy and cant wait to pay the high prices again. Why is that. There is more transparency in history of the car world around pricing but yet the public still thinks the dealers rip them off.... Why is that...