Service bulletin expiration.
Plus I would be reluctant to use the dealership that snubbed you on such a simple warranty item.
Gentlemen,
Let me point out here that the dealership didn't snub anybody nor does a Ford Dealership have any control whatsoever over this issue. Automobile dealerships for all manufacturers are paid full retail for both parts and labor when they perform warranty work. No dealership is going to snub a customer over warranty/service bulletin/recall work that it would be possible to cover. Performing warranty work is one of the primary ways they make a living. Most service bulletins and recalls are not open ended and permanent. The Ford Motor Company sent out a letter to all owners of record detailing what they would do and the period of time during which repairs would be covered at no charge. This is not a warranty repair, it is a preemptive service bulletin.
Now, one might argue that Ford should give owners 10 years or more to decide whether or not they want to have this free service performed, but no one can argue that the time period during which this work would be covered was not spelled out in explicit detail in that service bulletin that was sent to all owners of record. The Ford Motor Company spent a lot of time and money determining what the problem was and developing a fix. Owners were given a full year to bring their cars in and get this work performed. This is standard industry practice for all automobile manufacturers.
Once a service bulletin's time period has ended, there is nothing a dealership can do to collect from his manufacturer if he performs this repair. The dealership would have to pay for the parts and labor himself.
For this reason I feel that condemning the dealership is unwarranted in this circumstance.
Chip