Which Color GT Sells Best?
after talking to a few brokers and being told red gts dont hold there value as well or dont sell as high as other colors- is this true or just salesman b.s.
Contrary to the comments of a 30+ GT car broker, statistically a red sports car has the greatest market appeal. It seems certain other colors may sell faster, but only because the limited buyer pool typically snap those up when they find one, because they are afraid they may not find another to comparison shop with. A red car buyer may simply be taking his(her) time looking at significantly more vehicle choices which are available to him.
Our family was in the car business across multiple lines, U.S. and Foreign, for over 35 years. When it came to any "sports" car, red was always allowed a higher trade-in value for comparable condition to another colored similar car. On average, red cars always brought more money. No truer words were ever spoken than the title of a book on the Corvette: "All Corvettes are Red".
It is true, the rare collector will pay more for certain lower volume colors and options...but the true collector makes some of these combinations more valuable simply by touting the "rarity"...that is business amongst those few for whom "rarity" is worth paying more for. Appeal is what generates desire amongst the greatest number of buyers...and in tough times that is what liquidity is all about...the availability of more of what more people like.
The Heritage, because the colors are not "obnoxious", and its volume low should always bring a premium. I can tell you, in my case, however, I had the opportunity to buy either a Heritage or a red car, both at less than sticker, and bought the red because I simply liked the color scheme better. No regrets...I'm just part of that proven large part of the Bell curve attracted to red foremost. Statistically, psychologically and genetically, red appeals to more humans than any other color when it comes to these types of cars. As my wife is fond of telling me...I am boringly average. I have no defense when it comes to this car!