I bought an F-350 every other year from 1990 to 2007. The headlights being upside-down and over sized keeps me away now. This could change my mind yesterday. No humongous turn indicator on top of the headlight now.:thumbsup
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As good as the truck may be, marketing should be shot. Selected nameplate is too close for comfort..
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I've been in the truck market for awhile now and it has come down to the redesign's exterior of the F 150 and Tundra, quality of interior and fuel economy. The Jalopnik write up says the F 150 has improved areo but to me it still looks like a brick, not to say that I don't like it:thumbsup. I don't understand why all four MFG's make their front ends squared off like a full sized long haul "big rigs". I would think a more stream line front would help a bunch with fuel econ.
Because good design and style sells. Toyota has the most boring line of vehicles on the planet.
I'd say the biggest takeaway people should have is the juxtaposition of the Atlas (ie new F-150) and the new Silverado/Sierra. These things make money. They make a lot of money. Ford has delivered an extremely good looking truck that is packed with desirable content that will be important for years to come, and I can't say the same for the GM twins. It's not a particularly risky bet, but unless GM is committed to relentlessly buying the market share, I think they are about to be delivered a fairly brutal ass beating come MY2015 and forward.
Because good design and style sells. Toyota has the most boring line of vehicles on the planet.