This is for you Dave.
http://www.roadandtrack.com/car-news/concept-cars/detroit-naias-2013-ford-atlas-concept-pickup-truck
http://www.roadandtrack.com/car-news/concept-cars/detroit-naias-2013-ford-atlas-concept-pickup-truck
I'd say the biggest takeaway people should have is the juxtaposition of the Atlas (ie new F-150) and the new Silverado/Sierra. These things make money. They make a lot of money. Ford has delivered an extremely good looking truck that is packed with desirable content that will be important for years to come, and I can't say the same for the GM twins. It's not a particularly risky bet, but unless GM is committed to relentlessly buying the market share, I think they are about to be delivered a fairly brutal ass beating come MY2015 and forward.