The Mustang has become Ford's horse, and they will ride it until it's lame or dead. Shelby is finally getting his due and the wealth that he so richly deserves. There are Shelby editions of even the inexpensive ones, plus GT500's, KR's and SuperSnakes. The 350 can't be far away. Then there are Bullet's, Saleen's, Rousch's, Parnelli Jones' and certainly others I've missed, and more to come. For the past few years the Mustang has been the best fit for people who want a cool, affordable, high performance, American Muscle Sports Car. It's something the Asians can't compete with. GM and Mopar have caught on and will be joining the foray. It's a very deep market that is showing signs of becoming saturated. Most people have paid above msrp because they were willing to do so. If no one was willing to pay msrp for a particular vehicle, everyone would be able to buy that vehicle for less than msrp, although this could never happen in the real World. However, people who refuse to pay above msrp are also driving those cars. A few months ago, I passed up the opportunity to order an '08 GT500 at msrp when I found the high HP SuperSnake upgrade would not be available for the convertible. I purchased one of the very 1st '07 Z06's in July 2006 at the 2006 msrp because the Vette left the factory before the '07 window stickers were printed. That price was a few thousand below what the sticker would have been. The first Ford GT I purchased in Oct '05 had a sign on the window that read "295,000". I didn't know the dealer, but only paid msrp. I recently walked away from a Jeep dealer because he wouldn't beat a New Jersey internet offering on an '08 Jeep SRT8. Since then 2 other people and the General Mgr have called and offered what they originally rejected. If you don't want to pay over msrp, get resourceful. If you are not a good negotiator, get a friend to help you. Good negotiators love to negotiate with car dealers because, surprisingly, car dealers are typically very poor negotiators. :cheers