I bought my 2006 Heritage GT new and for $6K under sticker....just late in the run. I'd love a loyality program, but doubt it. I think they will eventually have a "reasonable" adjustment. 458's were going for tens of thousands over when they came out, but it was "short" lived. Totally different animals, but z28's are easily had $6K under sticker right now. Hellcats started at $20K over and now are typically less than $5K or at list. The production run will absolutely determine where this lands and I agree that if 1200, it will be a frenzy. I'd happily pay $350K for this car...but not if it stickered for $250K. I have read all the discussions regarding the pros and cons, market dictating the price etc... but I just have a problem giving a dealer $50 to $100K for the "priviledge" of buying this car. I have a dozen Fords, many classics, but my wife's Navi, my GT500, and my GT were all purchased new and would hope that the dozens of Fords I have purcahsed over the years stand for something. $20K over sticker, no problem. Dealers should be happy with $20K over for taking an order. Theres no floor plan, local marketing or human capital going into the sale of this vehicle. The dealer will purely be an order taker. I am a die-hard Blue Oval fanatic, want one terribly, but will not pay foolishly...yet.