A lot of floormats at 1.3M sets? Well maybe, but in the bigger picture not really. Currently there are 11.5 million used cars on the road. With the advent of high cost (relative to ICE cars) electrics coming, the size of the used fleet will expand, as will the market potential for his product. His margins are very good and he probably owns at least 70% of the aftermarket. The purchase probably “cost” nearly a years worth of revenue, but expect that he will use the car as a marketing tool for his company, receiving some related business income offset/deductibility.