Curious, do you think that an association with this venue, e.g. vehicle development, enhances the value of your brand?
http://www.autonews.com/apps/pbcs.dll/article?AID=/20120820/RETAIL03/308209972/1193
http://www.autonews.com/apps/pbcs.dll/article?AID=/20120820/RETAIL03/308209972/1193