Current original FGT owners get first rights on new GT!

[CHAD]

Why does the mfr care if cars are flipped and sell over sticker? To me, it seems positive for the brand to have a frenzy of over sticker trades. Certainly the dealers love it. How many cars/trucks do they have to sell to profit 200k (what my local dealer just quoted me over sticker for his GT, if he gets one)?

Interestingly, the most powerful, sophisticated and talented marketers of them all, Ferrari, does not allow new cars to be sold over sticker and frowns upon flippers. I never understood that.

 

[2112]

Interestingly, the most powerful, sophisticated and talented marketers of them all, Ferrari, does not allow new cars to be sold over sticker and frowns upon flippers. I never understood that.

Maybe they understand that most, even in their clientele, hate it. It kills brand loyalty.

 

[soroush]

ford should send a letter out to every original buyer asking them if they would like to purchase the new gt at msrp to which if the answer is yes they will match you up with a dealer that will get an allocation for the car.......... I can dream.....


extra points if you have attended at least 3 rallys

 

[HUBBSTER]

No, Hubbell

Back then we did switches, cables, plugs, & light housings, not light bulbs

Today we do just about everything electrical

 

[fjpikul]

Soroush. only extra points if attended ALL ten Rallys.

 

[HUBBSTER]

Why does the mfr care if cars are flipped and sell over sticker? To me, it seems positive for the brand to have a frenzy of over sticker trades. Certainly the dealers love it. How many cars/trucks do they have to sell to profit 200k (what my local dealer just quoted me over sticker for his GT, if he gets one)?

Interestingly, the most powerful, sophisticated and talented marketers of them all, Ferrari, does not allow new cars to be sold over sticker and frowns upon flippers. I never understood that.

That's not Ferrari, it's Harley Davidson :lol

 

[shesgotlegs]

Soroush. only extra points if attended ALL ten Rallys.

:biggrin

 

[CHAD]

Maybe they understand that most, even in their clientele, hate it. It kills brand loyalty.

I meant flipping. It seems to me the buzz of cars selling for 100 over gets people even more excited to have one and greatly elevates the brand.

 

[CHAD]

That's not Ferrari, it's Harley Davidson :lol

Also masterful at brand and margin management.