One of the interesting aspects of working across the various OE's, is the opportunity to compare and contrast their various styles, processes, strengths and weaknesses.
Toyota and Honda in particular over the past years, have suffered as they have transitioned power first to, and then from, the US subsidiaries. Decisions as to leadership in design, engineering, product have seemingly been in a constant state of transition for years now - provides a real lack of focus. Evidence can be often be found in generic design and product engineering.
This is one area where Ford (for instance) can leverage a competitive advantage if it can define who it is, and transfer that vision (consistently over time) to product. Today for instance, there is a clear emphasis on Ford Performance, but will that still be an important identifier for the brand in 2020?
The NSX product has some awesome drivetrain potential, but the exterior design seems lacking in interest and execution, comparative to the GT. It's a safe design, but doesn't take much risk. And if you agree that Acura mgmt. left something on the table', then IMO, look to the ownership, not the US subsidiary.
