There are a couple ways to interpret the application process.
He must have had some initial interest in the NFGT to know about the application process.
So, let's assume that he would agree that the NFGT is a desirable car.
Then, he could either:
1) Believe that the application process is some ploy to spark interest or false demand. I mean, I myself was surprised that the very fact that the car appears harder to get because of the application process, means that some people actually want the car more. But, I'm not sure that's the intent. I mean with only 250 cars per year, the demand is going to outstrip supply, that is a given. So, I see this simply as a means to allocate a car.
2) Feel that it's not worth the trouble. Then, in this case, that's totally fine. Again, I don't necessarily see that as the intent behind this, but if it does, by itself, dissuade those that are not genuinely interested in the car, then that's fine.
3) Perhaps he is in a position where he's never had to apply for anything. That he can purchase or otherwise negotiate his way around allocations. Then perhaps he will acquire one anyway, eventually, or in a manner in which he is comfortable.
Personally, I think the concept of allocation through application is a good one. However, time will tell. Nothing is perfect. There is no guarantee the cars will end up in the hands of those that will most enjoy them or will serve the purposes intended by the committee or by Ford. But at least they are trying. And Ford is also trying to even out the marketplace by eliminating the ADM. Not sure how the franchise dealers feel about that, but I'm only an enthusiast, so from my perspective, it's a good thing in this case.
There is no method that is going to be absolutely fair in every single case, plus what some people think is fair, is going to be entirely different from what others believe is fair.