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"Customers who choose an electric vehicle at this point are really making a statement," Kuzak said. "They're making a statement about their environmental sensitivity, their energy independence and we'd like to support them."
http://www.pcworld.com/businesscenter/article/216086/ford_debuts_allelectric_car.html
http://www.pcworld.com/businesscenter/article/216086/ford_debuts_allelectric_car.html