It's a good move. I'm really interested in the hybrid F150. Towing capability taken to the next level. Not that I'll be in the market for any of these cool Ford vehicles though. I'm about to blow my lifetime car allowance at once.
IMO - It's a great move (hybrid) for most of the model line-up. Can match the technology to the application/performance windows. Could have some nice financial returns for Ford as well. If executed properly (product positioning) there is white space and pricing potential personified.
I have to keep telling myself, there were these other "new" scary electric technologies that have come, like electronic fuel injection, ECUs, smart junction boxes, and even power windows.
I have to keep telling myself, there were these other "new" scary electric technologies that have come, like electronic fuel injection, ECUs, smart junction boxes, and even power windows.