Much BS in this article, but some nuggets of truth. It's not just number of units sold, it's number of Platinum and Limited units sold.
I know I couldn't live with a Lowe's mulch and 2x4 hauler without "genuine fiddleback eucalyptus" trim, heated-and-cooled massaging Mojave leather seats and "unique scuff plates with ice blue backlighting."
http://www.washingtonpost.com/news/wonkblog/wp/2015/07/30/how-americas-truck-the-ford-f-150-became-a-plaything-for-the-rich/
I know I couldn't live with a Lowe's mulch and 2x4 hauler without "genuine fiddleback eucalyptus" trim, heated-and-cooled massaging Mojave leather seats and "unique scuff plates with ice blue backlighting."
http://www.washingtonpost.com/news/wonkblog/wp/2015/07/30/how-americas-truck-the-ford-f-150-became-a-plaything-for-the-rich/