I particularly don't like the prices. Things are getting out of hand. The Porsche business model of making your money on options has spread all over the place! (NGT too) Also, can't get crew cab with 8' bed, same as you can't get 6' bed with crew cab Ranger. Love to get a new Ranger, but not without that configuration. Toyota and GM have it, so that's where I'll have to go when current Ranger needs replacement.
Lack of any detail or availability of an Order Guide??
From a format perspective, a product reveal is apparently a canned program/process. Using the same format no matter the product or customer demographic?
If the user/owner group for the F150 is anything, it’s a group that into function. I found the presentation to be light on function and substance. Not offering any detail on a highly touted/awaited hybrid powertrain is a major miss, both product, and strategic.