Ford to shut down Mercury


djs

GT Owner
Mark IV Lifetime
Jun 7, 2007
2,082
Apparently it is official that Ford will drop the Mercury brand.
I know Merc is only abut 6% of Ford, and >= to 1% of US autos, but still sad when you think of the Merc history.
 
I never really understood multiple brands operating under one umbrella. It seems to me that is one way to unnecessarily replicate Overhead/Administrative costs.

What Japanese or European Manufacturer does that?
 
True or False

True or False: There was a Mercury GT40?
 
I never really understood multiple brands operating under one umbrella. It seems to me that is one way to unnecessarily replicate Overhead/Administrative costs.

What Japanese or European Manufacturer does that?

Honda, Acura

Toyota, Lexus

Volkwagon, Audi, Porcshe
 
HHGT, The thought was 1. ford for the masses. 2. mercury for the middle class. 3 .the lincoln for the wealthy...........since theres no number 3 or 2 weeze all been brought down to number 1.:lol:lol:lol:lol:lol:lol:lol:lol:lol:lol:lol:lol:lol:lol:frown
Many have seen my 1954 mercury monterey sport coupe, beautiful car.
First car with ball joint suspension, overhead v8,coil spring suspension , 4 barrel holley....remember being a leader instead of a follower?
Its a sad commentary on the once country called the united states.....
GTJOEY1314....
 
Big M for Joey's necklace on the way to Carlisle

Joey, I have a big M grill emblem that if I can find I will bring it to you for your NY necklace. My first Ford was a Merc and great memories of that car. See you at real Ford guy nationals. Save me a sticker. KO
 
KP, there was a MkII with "Mercury" in place of "Ford" during the '67 season. Ran at Daytona.
 
VW = VW + Audi + Lamborghini + Bentley + Porsche + Bugatti + SEAT + Skoda...

I know you guys were kidding, but its pretty insane when you think about how enormous Volkswagen is...


Do you guys think there will ever be a day when Mercury gets reincarnated? Same question with Pontiac...
 
...Do you guys think there will ever be a day when Mercury gets reincarnated? Same question with Pontiac...

and Oldsmobile
 
VW = VW + Audi + Lamborghini + Bentley + Porsche + Bugatti + SEAT + Skoda...

I know you guys were kidding, but its pretty insane when you think about how enormous Volkswagen is...


Do you guys think there will ever be a day when Mercury gets reincarnated? Same question with Pontiac...

I think that all the VW brands show some interest. The problem with Pontiac, Buick, Oldsmobile, Mercury, etc. is they lost their image. You could really re-badge a Chevy or Ford and get these. :frown

John
 
Honda, Acura

Toyota, Lexus

Volkwagon, Audi, Porcshe


...and Lamborghini!


BMW: Mini, Triumph, Riley, Austin Healey, Morris, Wolseley and Rolls Royce(?) (At least that's how I believe it once was.)
 
...and Lamborghini!


BMW: Mini, Triumph, Riley, Austin Healey, Morris, Wolseley and Rolls Royce(?) (At least that's how I believe it once was.)

I was pointing out only those companies that actually sold cars with common chassis under different brands. Lambo chasis are unique, but other parts are shared.
 
I was pointing out only those companies that actually sold cars with common chassis under different brands. Lambo chasis are unique, but other parts are shared.


Aaaaaaaaah...my bad. :bang

Buuuuut, you know how s-l-o-w I am...:frown