Preview of commercial for Sunday's game. Scoll down to see some of the inputs used
in the 'script'.
http://steerthescript.com/
What do you think??
in the 'script'.
http://steerthescript.com/
What do you think??
Lincoln at the Super Bowl
- Thread starter Cobrar
- Start date
Ad is terrible. The product of obsessive groupthink about social media in the marketing world. Why bother getting Fallon involved if he's not in it? Who cares what idiots on Twitter think? I get the concept, but if the end result is a disjointed ad that isn't memorable as anything but a curiousity, there's no point. One of my tenants is a big player at Team Detroit on Lincoln. I'm gonna have to give her some grief over this one.
Waste of money, but then most Super Bowl ads are. It's a bummer, because I spent some time driving that car, and it's very nice, good looking vehicle in person.
Waste of money, but then most Super Bowl ads are. It's a bummer, because I spent some time driving that car, and it's very nice, good looking vehicle in person.
In the context of re-launching the Lincoln brand (high stakes), I was, well, surprised.
And then there is a more traditional approach (product placement F-Series) over at Budweiser. This is one of theirs:
http://www.youtube.com/watch?v=o2prAccclXs
And then there is a more traditional approach (product placement F-Series) over at Budweiser. This is one of theirs:
http://www.youtube.com/watch?v=o2prAccclXs
Isn't Lincoln supposed to be a luxury car brand? How did this ad foster/advance a luxury car image?
I'd still like to see today's Lincoln have the unmistakable look of a Lincoln like they did back in the days when even kids could tell the make of a car from 3 blocks away. Lincolns always stood out back then. They had a look all their own. Today they just 'blend in' with all the rest. (E.g.: Remember the '56 Premier? [Well, maybe most of you can't!]] The "slab-sides"? The MKIIs...all the Marks for that matter? The was no mistaking them for anything else.)
I'm shutting up now.
I'd still like to see today's Lincoln have the unmistakable look of a Lincoln like they did back in the days when even kids could tell the make of a car from 3 blocks away. Lincolns always stood out back then. They had a look all their own. Today they just 'blend in' with all the rest. (E.g.: Remember the '56 Premier? [Well, maybe most of you can't!]] The "slab-sides"? The MKIIs...all the Marks for that matter? The was no mistaking them for anything else.)
I'm shutting up now.
It definitely does nothing to portray Lincoln as a luxury brand. If you're counting on the new hipster 30-somethings twitter class to keep you in business, good luck. Most of these people are from markets that blanket will not buy or consider your product anyways, even if you had Chuck Klosterman driving the car listening to Bon Iver drinking a sustainable wheat grass smoothie.
Xcentric
GT Owner
2112
Blue/white 06'
This place is crawling with "hipsters" and the stereotype DBK posted above is nuts on target.
I believe most would prefer automotron self driving Prius'. I actually saw one state in an interview she would never buy any American car to protest us promoting our values around the world. :confused WTF?
I believe most would prefer automotron self driving Prius'. I actually saw one state in an interview she would never buy any American car to protest us promoting our values around the world. :confused WTF?
2112
Blue/white 06'
The Mark VIII in the early 90's (first grille style) was one hell of a statement (if I am understanding this statement correctly).
JCSB
Ex GT Owner
Oddly enough, CNBC just posted that web search for Lincoln is up 242% today, MB +74%. Maybe that's because no one looks at Lincoln's site?
Believe it or not, the MKZ is a pretty hot commodity at this point, so it doesn't surprise me that people seeing the car would get them traffic.
I see that the 3.7L V6 is available. Why not the SHO engine? Could make that platform verrry interesting!